It’s been more than 6 months I have been using this mask. I really have short hair and therefore it lasts me longer than usual. Today’s Review is about the Plum hair mask. Plum Goodness is a Indian Brand , which is sulfate free, paraben free, alcohol free, also it’s vegan and cruelty free.
Availability & Price :
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MRP: Rs 875 for 250g
A treat, and not just a deep conditioning treatment, for your hair. Deep moisturizing, nourishing hair mask made with love from olive oil, macadamia oil, shea butter and loads of other do-gooders for stressed out tresses. Specially processed pro-vitamin B5 and film-forming hair protectants shield hair from pollution and UV. This silicone-free hair mask moisturizes, softens and deep-nourishes chemically-treated, damaged hair. Use once or twice a week for hair that looks, and indeed is, healthier, softer and shinier.
Good science for happy hair! Plum hair care is free of:
- Sulphates – the cleansing is gentle
- Silicons – to allow hair to shine at its natural best
- Alcohol – so there’s no drying
- Parabens – we all know why!
- Phthalates – potential reproductive toxins
- Zinc – prolonged use of ZPT can irritate the scalp
- Propylene Glycol -can be harsh to skin over the long term
Well known for its hydrating properties, shea butter is non-greasy and helps give a silky, soft touch to hair.
Olive oil fractions
Olive oil and its derivatives are rich in plant squalene, an excellent natural conditioning agent. This helps replace silicones in the formula.
Plant-derived film formers
Made from tung wood and rapeseed oil, this biodegradable, botanically derived ingredient forms a protective film over hair, shielding it from suspended particulate matter (e.g., soot and dust) in air.
Keratin (a type of protein) is an essential component of hair, and is responsible for giving hair its strength and shine. Keratin is most commonly animal-derived, but we’re proud to use plant-sourced keratin in our hair care products.
UV shield for hair colour protection
This is what good science is all about. A dermatologically safe, hair softening UV absorber that is proven to help hair retain its colour for longer, in the face of exposure to UV radiation from sunlight.
Everything that’s inside
Aqua, Behentrimonium Chloride, Brassica Campestris/Aleurites Fordi Oil Copolymer, Butyrospermum Parkii (Shea) Butter, Cetostearyl Alcohol, Ethylhexylglycerin, Fragrance, Glyceryl Stearate, Hydrogenated Ethylhexyl Olivate, Hydrogenated Olive Oil Unsaponifiables, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Macadamia Integrifolia (Macadamia) Seed Oil, Panthenyl Hydroxypropyl Steardimonium Chloride, PEG-100 Stearate, Phenoxyethanol, p-Methoxycinnamidopropyl Dimethyl Behenyl Ammonium Chloride, Polyquaternium-10, Propanediol, Sodium Citrate, Sodium Gluconate
It comes in a huge white tub. There is no spatula given. So you have to scoop with your hand basically. The day it arrived , it was leaking . That’s how I know it’s not travel friendly.
How to Use ?
Gently wring out excess water from wet or shampooed hair. Take required amount of mask in palm and apply generously to hair, focusing on the ends. Try and apply to as many individual strands as possible. Put on a shower cap or wrap a towel and leave on for about 20 minutes (the longer the better) and rinse thoroughly. Gently pat dry with towel and style as desired.
Texture and Smell :
The Plum hair mask is white in colour . It is a thick white cream which has a very soft , buttery consistency. It smells really good and natural. The scent lingered on my hair for 2 days.
Firstly , as per as in their site all-hair types, and especially recommended for dry, damaged and chemically-treated hair can use it. Before going into the review, I have oily scalp and dry hair ( Dry ends too ) . I coloured my hair around two years back. So the first time I used it, I used shampoo, conditioner and then used it. The results were nothing ” Awww” (or Amazing) in particular . It just made my hair a bit more smooth, soft and it did smell good for 1-2 days. The next time I used was without conditioner . I personally feel it basically does the job of a conditioner . For the price , I was kinda disappointed cause I felt it didn’t provide such nutrition or moisturization to my hair nor did it feel more shiny or bouncy. I still had to use serum after it. My hair felt just a tiny bit smooth and soft from before , which I think a conditioner can even do. The effects of this mask aren’t long lasting.
Would I recommend it ?
Not really. If you have extremely dry hair , you can just oil your hair before Shampoo and use a good conditioner , or may be make some DIY. But for the price-point and the quantity given , I wouldn’t recommend it . There are better hair mask at much more cheaper price.
MY RATING : 3/5
- Cruelty free
- Alcohol, Sulfate , Paraben free.
- Deep conditioning
- Makes your hair bit soft and smooth.
- Easy to use.
- On the expensive side
- Doesn’t provide with shine.
- Is equivalent to deep conditioner
- Doesn’t treat extremely dry or damaged hair.
- Doesn’t moisturize your hair.
That was all for this post ! Have you tried the hair care range from Plum ? Comment down and let me know !
Spread Peace .
* Disclaimer : The link that is provided is affiliated, meaning , if you click through that link and purchase the product , I will earn tiny bit of money from it. However you do not have to pay anything extra. Buying from this link will help me earn extra and put that amount into the blog.